Voice search is a contemporary example of this matter. Technology has progressed significantly in the last decade and more people are adopting it in their lives every day. It’s a topic that companies and marketers should take very seriously since it’ll have a huge impact on how search engines work.
Stay with us at Xino Digital to the end of this article to find out how voice search is changing SEO. We’re also going to talk about how businesses can turn this situation into an opportunity for growth.

The vocal wave

Voice recognition systems have been around for quite a while now. But since the introduction of IBM’s Watson in 2011, The technology took a significant turn towards consumer purposes. Highly advanced machines with the ability to understand and textualize human speech began to emerge.
Two particular products had a huge role in popularizing speech recognition systems: Google Voice Search and Apple’s Siri as the first personal voice assistant which both came out shortly after Watson. Today, almost every tech giant has its own voice assistant. Amazon has Alexa, Microsoft has Cortana, Google has Assistant, and the list goes on.

Many factors contribute to the rapid rise of voice search. The technology itself has become so advanced that it can accurately recognize different languages and accents. Voice search experience is much more convenient and fun. And most importantly, It’s extremely accessible. Voice Assistants are available on every mobile OS, smart speaker, and even on home appliances.
All these factors have resulted in a massive surge in usage in the last few years. An Oberlo forecast predicted that over 120 million internet users in the US will be using voice search by the end of 2021. The day voice search becomes as common as traditional text search is not very far.

The impact on search engines

Although both come up with the same results, voice search is inherently different than text search. The fundamental differences between vocal language and written words lead to notable impacts on how queries are made, processed, and answered.

Language, tone, and context

Voice recognition systems are highly optimized to understand everyday language and casual tone. The whole voice search experience is built around convenience, so users should feel comfortable talking to their assistants as if they’re humans. Therefore, the majority of voice queries have a conversational tone. This is why SEO specialists must take contexts and user intent into account.
Brands should focus on bringing more value to their content. Ranking algorithms like Google RankBrain and Hummingbird give better scores to websites that provide relevant and useful content to answer user needs. The more structured and well-organized your site is, the higher rank you get.
Try using keywords in headings and formatting your pages as FAQs (or put an additional, relevant FAQ at the end of each article). Optimizing pages for Google’s featured snippets can incredibly increase your traffic. This can be done by using bullet lists frequently and utilizing schema markup to take the top spot on SERPs.

Keyword length

Voice queries are much longer than text queries. According to a Backlinko study, voice searches contain an average of 29 words. Since there’s no need for the labor of typing words, people feel free to include more details on their spoken queries. This highlights the importance of targeting and utilizing long-tail keywords.
If you run a website, you should optimize your content to cover the lengthy keywords that mirror the popular voice queries. Expanding your current core keywords and bringing them closer to natural language will lead to higher spots on search results.

Local search

Voice recognition has boosted the use of local search. Users are much more likely to use voice search for local businesses near their residence or discover new places when traveling or hanging out.
To get the most out of this powerful trend, businesses should put themselves on the radar by providing search engines with important details. Google My Business can help with this. Make sure your business profile is updated with sufficient info so that your target audience could easily find you.

Final thoughts

Adapting to the influence of voice search technology has gone far beyond just beneficial. It is now essential. With every year passing by, more and more internet users are adopting it for their search needs. Tech giants are hugely investing in better smart assistants and the technology is growing at a rapid pace. Along with it comes impactful waves of changes in search optimization and page ranking systems. That’s why businesses of any scale must take appropriate measures and adapt to these changes if they don’t want to fall behind the competition.

Along with all these advantages come great concerns that you shouldn’t ignore. Proper knowledge of how social media could hurt your business helps find your way around them and be well-prepared in case you get caught up in a mishap. Stick with us at Xino Digital to learn more about the negative impact of social media on your business.

Your reputation on social platforms is a house of cards

The hard-earned reputation of your brand could easily vanish if you don’t pay attention to negative user reviews. Social media has extremely empowered customers. The slightest complaint from them (justified or not) could go viral and badly damage your image. Remember that people care about what others say about a brand, product, or service, just as much as they care about a friend’s opinion. 
You don’t want to leave those negative reviews unattended. Aim to improve your products or service as much as possible, but be wary that no matter how hard you try; there’s always at least one angry customer that publicly expresses dissatisfaction.
You have to contain the negative publicity by identifying and reacting properly to complaints on social media. It may cost a lot of resources, but it helps maintain a positive, trustworthy image of your brand. Be open to criticisms and respond with a polite and friendly tone.

You don’t have to reply to every negative feedback though. Simply responding to complaints without an actual intent and solution to rectify the situation could make things worse. Complainers will know if you try to get rid of them by giving meaningless responses.

The big dilemma of employees’ social activities

What would you do if an employee expresses a questionable opinion on his or her social account that could damage your reputation? This matter is a seriously tricky one and many companies struggle to handle it the proper way.
Whether they like it or not, your employees represent your company. Many people take their word as your word. Any sort of insensitive social posts from them could generate public rage against your brand. There’s also the problem of speaking on your behalf.
Nevertheless, employees are free citizens. You can’t deprive them of their right to express their opinion. It’s crucial to find the middle ground here. Standing at each end of the “subjugation-liberty” spectrum would be wrong. You need to have a strict and clear social media policy for employees that protects the company while not violating their essential rights.

Make it clear for employees that any kind of post, tweet, etc. that concerns your company in one way or another should have a disclaimer. You can require them to make their account private which is actually for their own benefit. Irresponsible remarks about race, gender, religion, and other sensitive subjects must be strictly prohibited. So does any inaccurate and unauthorized claim on the company’s behalf.

Those leaks… those damn leaks

If there’s one sure thing about social media, it’s that you can never stop information from spreading. Without a doubt that’s a serious negative impact of social media.
Once something is out, it’s out for good. You don’t want it to be your confidential competitive advantage. Private corporate information could easily leak by a careless post of an employee or lack of coordination between departments. By the time you try to stop it, it’s already been viewed by countless users.

Prohibiting personal social media activity during work hours is one way to stop this kind of scenario. Regularly remind your employees of how leaked information could harm the company and their own hard work. To prevent any sort of sabotage or cyber threat, train your employees on how to secure their accounts and pay much attention and resources for robust corporate privacy and security measures.

Social Media

The word “media” can give us a glimpse of the true nature of what we’re trying to define. Media is means of communication through broadcasting and publishing. There’s a sender of information and a receiver. Think about traditional outlets like TV stations, newspapers, or magazines. The connection between the publisher and the audience is one-way.

When you add “social”, you add a whole other aspect to this concept: Interaction. The same connection exists here, but the audience has powerful options available that could change the way they consume the content. People at the other end of the line don’t just see or hear content. They can interact with it.

This interaction is possible thanks to technology. Internet-based platforms bring the opportunity to find, share, and comment on content with great flexibility. You can find what you want on almost any device and there are tons of social platforms to try out. The important thing is, although readers now have the option to engage with the content, the publisher still uses these platforms as podiums.

It’s about how you use it

Social platforms provide different levels of interaction. Some are full-fledged social networks, like Facebook. And some are online publications that let users interact with the content to some extent. In this type, there’s not much room to have conversations with the content maker. Whichever it is, brands only use them to talk, not listen.

Companies use platforms as social media to maintain a steady flow of helpful, informative content that users can engage with. They could have different goals for this usage like increasing brand perception, generating leads, directing readers to other channels, or encouraging them to take an action. Regardless of the objective, they don’t actively engage in conversations with them.

What about networking?

Social networking is all about using social platforms to the fullest to establish close, two-way­ relationships with people. The more options the platform gives you to engage with your audience, the better. The goal is to expand your network, so the communications are bidirectional or even multidirectional.

When using social platforms for networking, it’s important to talk and listen. You’ll build a strong network of fans by constantly engaging with them. You ask questions, take feedback, start heated discussions, and create an open, trustworthy image of your brand.

Social networks like Facebook and Twitter are the perfect platforms for this. They provide both businesses and users with multiple options to establish meaningful relationships.

Is it really that different?

It’s easy to mistake social media with social networking since they could overlap. Specifically, brands could use social apps for both of them. From a marketing point of view, it’s important to distinguish the two. Adopting each one in your strategies means choosing a different tone, content type, and marketing objectives.

For social media, you need to keep the audience engaged. You should grab their attention with interesting and helpful content. Informative articles, exciting photos, videos, and infographics can be of great help.
On the other hand, social networking requires active engagement with people. You have to drive them into conversations. Giving followers a hot topic to talk about, asking questions, and running polls are the way to go for social networking. Remember that you need to participate in conversations as well.

Xino team appreciates your attention!

Read more about AI marketing

World’s smartest mailmen

You might think that email marketing is simply advertising the brand, product, or service via promotional messages or regular newsletters. Well, it’s mostly true, at least before the grand entrance of AI. Nowadays, advanced tools help marketers fine-tune their email campaigns and connect better with recipients. And it’s not just about automation either.
AI email marketing tools use machine learning to perform various actions that not only help marketers better organize their campaigns but also make them smarter and more effective. This happens in many ways, like:

• Suggesting optimal email subject lines
• Assisting in writing email bod
• Finding the best time to send promotional emails
• Tailor emails to each recipient’s interests and preferences
• Assisting in creating optimal newsletters
• Updating email lists
• Researching recipients’ characteristics and categorizing them in different segments

These handy tools are too beneficial to sleep on. They’ve come a long from being out-of-reach prototypes and today, the marketing world has warmly welcomed them into its affairs. If you haven’t been using one, now is the time.

Read more about AI Tools for Market Research

Which AI email marketing tools are best for you?

As previously mentioned, AI marketing tools have become mainstream. You’ll find plenty of them on the market with different functions, capabilities, and prices. If you find it difficult to decide which one you should adopt, stick with Xino Digital until the end of this article to learn about the best AI email marketing tools out there and how they could empower your business.

Seventh Sense

Seventh Sense is a smart tool that optimizes the send-time of your emails based on advanced profiling. It can track recipient activity and find the best time to target inboxes. This results in a significant boost in opening rates and ultimately, conversions.
This tool’s ability to build predictive models helps maintain an engaging relationship with customers, without cluttering their mailboxes. In addition to optimizing send-time, Seventh Sense can adjust email frequency too.

Key features

• Increasing opening rates and deliverability by finding the best time to send emails
• Analyzing recipient’s activity and interaction with you to develop a predictive model
• Frequency adjustment to avoid email fatigue and spam reports
• Works with HubSpot and Marketo

Phrasee

Phrasee helps you craft killer subject lines for your emails best on advanced machine learning and language processing. The company behind it claims it can beat 98% of humans in head-to-head writing tests.
Subject lines are arguably the most important part of a promotional email. If done right, it can grab the recipient’s attention, entice them to open your mail, and hopefully, convert them into customers. Phrasee generates countless natural-sounding lines that match your brand’s voice by scanning hundreds of other examples. It can even develop models based on audience reaction and improve its suggestions over time.

Key features

• Recommending and optimizing email subject lines
• Uses machine learning to scan other examples and generate lines that match the brand’s tone using Natural Language Generation
• Develops models based on recipient’s reaction and improves suggestions over time

Read more about AI Tools for Content Marketing

Optimail

Optimail is a smart email personalization and delivery system. Using this powerful software, you can monitor customer behavior and hyper-personalized email content to best match their interests and demographics.
Optimail can automatically decide what to include in each recipient’s email and find the best way to lead them towards your business goals, whether it be purchasing products, sharing in social media, or subscribing to a service or newsletter.

Key features

• Smart hyper-personalization system that can target the right audience with specially-tailored content based on their preferences, characteristics, and behavior
• Ability to optimize email send-time
• Improves profiling models based on recipient’s reaction and engagement

Drift

Drift is a clever AI email marketing tool that basically works as a sifting machine for your email replies. It can detect any new contact mentions in replies and add them to your mail list. This way, you can find new prospects with little effort.
Drift can also separate human replies from bot-generated ones and identify the nature of email content to take proper action. For example, if a client asks questions about products in email replies, Drift will route them to the appropriate representative. Another great feature of the tool is updating your email list with new information and cleaning out-of-date records and contacts.

Key features

• Email reply organizer, capable of detecting new contact mentions and adding them to your target list
• Ability to separate human replies from bot-generated replies
• Advanced email content interpreter, capable of identifying the nature of replies and taking proper action

Final thoughts

What’s so great about AI is that it infuses labor with cognitive abilities. The tools we mentioned in this article not only are capable to automate time-consuming processes, but also provide smart, efficient solutions to optimize different aspects of your email marketing campaigns. Using them, you’ll be able to take your email marketing to a new level without spending valuable resources.

Definition of AI Marketing 

Indeed Technology is rapidly growing every day and, AI marketing is not an exception. The Artificial intelligence Marketing know-how assists you in achieving brand-new and unique ideas to be in the vanguard of marketing.
Automated decisions without marketer’s interference to boost marketing efforts are considered AI marketing. These marketing decisions are made based on precise data collection and analysis and close observation of clients. AI is more effective in businesses where speed is crucial.
Marketers use AI Marketing in various fields such as

• Generating content 
• Analyzing data
• Processing natural language
• Making automatic decisions
• Buying media

AI marketing elements 

As You may have noticed, AI Marketing plays a vital role, as it’s constantly helping marketers build a potent connection with their audience. Knowing the following components are profitable. They bridge the gap between the pricy methods of audience collection and the next step marketers need to take for their campaigns.

Big Data

As the name suggests, it’s a marketing ability to collect and segment massive datasets. Big data works as fuel for AI marketing. If we provide large amounts of data for AI, the learning process would be much easier. In addition, it’ll improve its pattern recognition ability.

Predictive analytics (Machine learning)

Machine learning is a subset of Artificial intelligence marketing. The process of using mathematical models and algorithms to help a computer without direct commands and instructions is machine learning. This procedure enables a computer to solve future problems itself with the use of experience.

AI-Powered Solutions

It may be hard to believe, but AI Marketing solutions comprehend the world just like humans. The AI platform solutions provide marketers with a wide range of data that drives marketing intelligence into their target audience. They’re capable of understanding and interpreting human emotions. That way, they’re able to communicate to the target audience just like a human.
Owning a massive database and a super-fast speed has made these platforms come in handy in understanding customers’ needs and how to respond to them.

Strains of AI marketing 

Nowadays, marketing depends on having a rigorous understanding of your client’s needs and preferences. However, making fast and real-time AI marketing decisions must be a bit of a struggle for marketers.
AI marketing is still not fully developed. As more features and convenience in this marketing type are yet to come, marketers face some challenges while integrating AI into their campaigns.

Getting buy-in

While KPIs are easily perceptible (like ROI), Marketers can sometimes have a hard time indicating the value of AI investments. Demonstrating how AI has boosted the “user experience” or the brand’s reputation is not simple, due to the imperceptibility of the value.

Training time and effort 

AI is not capable of taking action for attaining marketing goals by itself. It requires hours of training and hard work about audience preferences, marketing goals, and trends. In addition, it needs to be trained with high-quality data. Otherwise, our tools lack the ability to make the most appropriate decisions.

Data Privacy

Companies must act in accordance with privacy rules and regulations such as CCPA and GDPR. Before taking any actions. These regulations can sometimes act as an obstacle for marketers. Sometimes, AI tools are not correctly programmed to follow these guidelines. This will increase the risk of disregarding data privacy law.

Deployment issues

As you know, AI marketing is considered an up-to-the-minute method in marketing. That’s why there is not a well-established instruction for the first deployments.

Adjusting to the new AI marketing world

According to the research, with the rise of AI marketing 6 out of 10 marketing specialists will lose their jobs. The AI will have the responsibility of collecting, analyzing, etc.

Read more about AI Tools for Market Research

The right way of using AI marketing 

There are #5 chief factors that you need to consider, before leveraging AI into your marketing campaigns. Having a plan before starting the process will serve you in many ways. It prevents big-budget challenges and saves you a precious amount of time.

Demonstrate your marketing goals

For every marketing method, you need to have a well-established plan. In AI marketing, you can take the first steps by indicating the areas where you want to leverage AI. After that, consider establishing KPIs. It will shed light on how successful AI campaigns were. It plays a more vital role in qualitative marketing purposes.

Data privacy 

At the starting point of your AI campaign, double-check all the rules and regulations about consumers’ privacy. You have to make sure your platform doesn’t fail to obey data privacy. Your platform has to maintain your audience’s trust.

Massive Data 

As previously mentioned, you need to have an abundant amount of data to train your AI tool. If you’re wondering about suitable places to find data, we recommend companies and organizations owning CRM, webpages data, and marketing campaigns. Additionally, some marketers may consider adding second or third-part data to this collection, Such as Location or weather data.

Obtain professional data-science team 

Many marketing teams require experts in data science and AI. The absence of an adept team makes it hard to work with the vast amount of data. To set your AI programs in motion, consider working with a third-party company to assist you in data collection and training programs.

Maintain the quality

Machine learning programs utilize data to learn to make suitable and effective decisions. Hence, taking this fact into account, providing low-quality data will cause catastrophic results.
If you train the AI system with inaccurate data, you’ll face incorrect marketing decisions. As a result, you have to consider cooperating with data-management companies to help the process of data purification and maintaining high-quality data. We offer seven dimensions when opting for data.

• Comprehensiveness
• Stability
• Transparency and clarity
• Timeliness
• Precision
• Evocativeness

How to opt for the suitable AI platform

One of the most crucial steps to take before starting the AI program is to choose a well-suited platform. Marketers should act discerningly while spotting the gaps and the solutions the platform suggests to fill the voids. This circles around your marketing purpose as if your goal is productivity, it needs a different functionality and feature than the platform with customer satisfaction goal.
Based on the decisions an AI platform makes, you can decide the level of visibility you need. Depending on the algorithm an AI utilizes, the marketing team can conclude why a particular decision was made, and which data is responsible for the impact. Although algorithms work at an advanced point, they can not always be reliable to give us a decisive reason.

The advantages of leveraging AI in marketing 

The welfares of AI marketing can be both measurable (the number of sales) and unmeasurable (how satisfied the users are). But, without a doubt, the benefits of AI marketing are easy to recognize. Minimizing the risk, boosting the speed, user satisfaction, and revenue increase, to name a few.
However, there are a few more comprehensive benefits of AI marketing:

Higher ROI rate

If you leverage AI accurately, you can boost your ROI rate as it enables you to find the most engaging audience or make a fast decision about your fund’s distribution.

Building a stronger relationship with customers

Using AI can assist you in finding at-risk customers and targeting them for a re-engagement. It can also benefit you in delivering tailor-made messages at suitable points.

Marketing measurements

Many companies experience a hard time competing with other digital campaigns. As a result, if you consider leveraging AI into your campaigns, you can take advantage of a more extensive view that helps you decide about your budget or reconsider your strategies.

Making a faster marketing decision

The higher speed of AI compared to its human rivals. This fast speed gives the marketing team members to focus on strategic plans. Using AI allows the marketers to make real-time choices instead of waiting till the end of a campaign.

Read more about AI Tools for Content Marketing

Examples of AI utilized in marketing 

Strategic bidding

Marketers often find it hard to decide the placement and their advertising message. Planning can help you a lot throughout this process, but obviously marketing teams are not flexible enough to alter their plans and strategies based on the latest data. Although, AI assists marketers with eliminating these obstacles. AI helps you bid based on strategic and real-time data.

Choosing the right message

People respond to messages in different ways like logic, humor, etc. AI is capable of tracking these messages to illustrate a complete customer profile. Therefore using these profiles has made it easier for marketers to build a more customized message for each user. For instance, Netflix uses AI to find out about movie genres people are interested in to tailor each recommended movies’ artwork. This custom messaging works as an attraction. 

Personalization

AI marketing goes beyond the customary demographics like location, interest, or search history. It helps marketers identify their customers’ preferences on a more individual level. Spotify is a suitable example as it recommends playlists based on the tracks you’ve previously listened to. 

Chatbots

Using the earlier questions and recorded data, users can initiate a conversation with a chatbot and receive fast and accurate answers. This method effectively increases customer service.

Read more about  Chatbot and Messaging Tools for Marketing

Predictive analytics

Amazon what each customer is looking for based on their past purchases. This is what we call predictive analytics which AI forecasts how the user will behave in the future. 

Dynamic product pricing

AI has taken the competition to another level by enabling marketers to offer dynamic pricing based on competitive data. This feature helps brands to promote their sales and defeat their rivals. 

Wrap up 

In conclusion it’s important to know that It’s hard to ignore AI marketing development and, it’s already shaping the future of marketing. So, If you haven’t thought about implementing this technology into your business, it’s time for a reconsideration!

We’re more than happy you came this far
Xino digital Team

Managing communication with your audience could be a challenge though. Especially if you run a large brand with multiple marketing channels. Hundreds of current or potential customers could swarm your inbox with inquiries and messages daily. So how can you organize your chats without exhausting resources? Here’s where AI comes to the rescue.
Luckily, there are several smart tools out there that can handle this task for you. These tools use advanced machine learning and natural language processing to mimic human conversations. They provide human-sounding responses to questions and follow-up with prospects to make sure you never lose a single prospect. Stick with us at Xino Digital to discover the best AI chatbots and monitoring tools for your brand.

Read more about Best AI Tools for Content Marketing

Chatfuel

Chatfuel is one of the most popular chatbots on the market. It helps you instantly reply to questions and qualify prospects before leading them to a sales rep. This platform has a simple-to-use tool to create bots without any prior knowledge of coding.
Chatfuel automatically engages in conversations with customers. It can answer their questions and resolve their objections. It does it all without any need for human intervention.

Key features

• Chat automation system requiring no knowledge in coding
• Works with Facebook Messenger and integrated with third-party tools like Shopify and Google Sheets
• Simple, easy-to-use interface to create chatbots
• Formidable AI, capable of engaging in conversations with customers
• Free demo for handling 50 chats
• Paid plan pricing starts at $15 per month

Read more about Best AI Tools for Market Research

LivePerson

LivePerson creates engaging digital experiences for your customers. It automates conversations across different marketing channels. You can let it handle your SMS and messaging, social, voice, and email communication channels. It’s very good at mimicking the human tone and understands contexts and intents really well.
Instead of leading customers to static web pages, you can build smart bots to start conversations. These bots help push prospects towards your goals while maintaining satisfying communication with them. LivePerson also constantly learns from interactions to get better. There’s even the option to manually train the system and set rules for it.

Key features

• Smart, automated messaging and voice experience system
• Supports communication through SMS and messaging, social, voice, and email apps and platforms
• Powerful AI that naturally mimics the human tone and understands intents
• Uses machine learning to improve conversational skills over time

ManyChat

ManyChat is a great chat automation tool for sales and marketing. It provides personalized conversations in Facebook Messenger, Instagram Direct, and SMS. Similar to Chatfuel, it has a very simple bot creator tool that requires no coding knowledge.
You can set different business goals and be confident that ManyChat will lead customers towards them. The AI used in the platform is superbly capable of answering questions and starting conversations.
This platform has two distinct features: It can collect email and phone numbers and deliver coupons, newsletters, and more via SMS and email. ManyChat also has great integration with numerous third-party tools like Shopify, Google Sheets, MailChimp, Klaviyo, HubSpot, and Zapier.

Key features

• AI-powered chat automation system for Facebook Messenger, Instagram Direct, and SMS
• Easy-to-use chatbot creator
• Captures phone numbers and emails
• Delivers coupons, newsletters, promotions, and more
• Works with numerous other tools like Shopify, Google Sheets, MailChimp, Klaviyo, HubSpot, and Zapier
• Free plan for handling 1000 contacts per month
• Unlimited “Pro” plan for $15/mo 

Conversica

If you need a capable AI to handle your website chats, Conversica is a great option. It uses a highly intelligent system to engage with prospects and naturally converses with them. Conversica’s conversational skills are so strong that it can act as a member of your sales or support team.
This program can also handle your email and SMS channels. One great feature is the “Conversation Editor” which lets you optimize the AI’s skills and rules to meet specific business needs.

Key features

• Intelligent automation tool for website chats, emails, and SMS
• Powerful AI, capable of conveying natural human tone and answering questions
• Features a “Conversation Editor” with over 60 skills and 600 conversations

Read more about AI marketing

Artificial Intelligence can streamline this costly process. Having a smart, automated system that can gather more information than any human workforce is like a holy grail for marketers. AI goes leagues beyond this. It’s fast, flexible and thanks to advanced technologies like machine learning, it helps you notice the smallest details, interprets data and suggests well-informed decisions.

Here at Xino Digital, we’ve gathered a list of top AI tools for market research. These powerful programs will help you save a significant amount of time and money while getting results better and faster than any other traditional research method.

Read more about Best AI Tools for Market Research

Behaviorally

Behaviorally (formerly PRS) is one of the leading companies in providing market research solutions using AI. Their main focus is on shopper research and they have multiple smart tools to help businesses increase their customers.
Behaviorally’s advanced systems analyze consumer behavior and reactions. By putting them into context, they reveal what impacts shopper choices. The company provides powerful frameworks to explore the ways you can influence shopper behavior in both physical and e-commerce retail areas.

Key features

• Shopper research solutions using multiple smart systems and frameworks
• Digital and physical consumer behavior and habits analysis 
• Package design research, recommendations, and validation
• Retailer and partnership research

Stravito

Stravito is a smart knowledge management platform to centralize your insights. It can receive all your research and reports, put them in a user-friendly environment and provide you with helpful tools to get the most out of them.
This software utilizes Natural Language Processing to scan all your inputs. After getting a grasp of your data, it greatly reduces the time needed to organize, share, and find every document. Another great feature of the platform is its self-service of insights to stakeholders.

Key features

• Knowledge management platform
• Stores all your research data, insights, and related files
• Thoroughly scans input data using Natural Language Processing
• Able to auto organize, share, and rapidly find documents
• Self-service of vetted insights to stakeholders

Brandwatch

Brandwatch is a company specialized in consumer intelligence. They provide a range of research products that automate and streamline market research.
This platform is exceptional in tracking what people say about you and your rivals. Thanks to a giant database of 1.4 trillion conversations, you’ll have access to an invaluable source of insights and inspiration for your next move.
Brandwatch’s dashboard includes numerous tools and features that require a whole article to talk about. But the most significant one for us is the impressive AI assistant. It can analyze data in real-time and provide you with instant insights. It also has auto segmentation and image analysis abilities.

Key features

• Full-featured consumer intelligence platform
• Tracks online conversations, feedback, and comments about your brand and your competitors
• Massive database of 1.4 historical conversations dating back to 2010
• Powerful AI assistant, able to provide instant insights, through image analysis and auto data segmentation

Remesh

If you need a tool to help you better understand your audience, Remesh is a great choice. It’s an AI-driven platform to launch live conversations with hundreds of participants at once. Remesh can analyze responses from up to 1000 consumers and provide rich insights to you based on them.
Remesh removes the need for traditional surveys and focus groups. You can set up chats with pre-built templates in just a few minutes. There are multiple options to spice up the conversations as well. You can leverage polls, questions, and multimedia to encourage participants to speak.

Key features

• An AI-driven platform for launching online conversations with customers and employees
• Supports automatic chat with up to 1000 people at the same time
• AI-based analysis on responses for insight extract
• Pre-built chat templates with features like polls, photos, and videos

Read more about AI marketing

How can Artificial Intelligence help your content marketing?

What makes content marketing difficult is constantly looking for interesting subjects and creating fresh content for them. This content must have a consistent tone and quality. The keywords you focus on should be highly sought-after by users. Otherwise, your content will only get lost on the internet and cost you valuable resources.
AI can help you streamline this exhausting process. The technology’s key characteristic is the ability to find, collect, process, and analyze enormous amounts of data without the need for human interference. It can hugely decrease the time and effort needed to develop content strategies, find the best topics and even create content.
Luckily, AI tools for content marketing have evolved to a point where they’re not only capable but also extremely user-friendly and cost-effective. Leveraging these tools will help you transform the way you handle content marketing. If you need help finding the right ones for the job, stick with us at Xino Digital to get familiar with the best ai tools for content marketing.

MarketMuse

MarketMuse is one of the most powerful AI tools for content strategy development. First, it scans your existing content to get a grasp of what area you’re active in. Then by analyzing related data, user interest, and competition’s status, it suggests the most promising keywords and topics to expand your content upon.
This tool can also greatly help you in creating content. It can create a preliminary draft to help you get started. There’s also a powerful in-app editor that helps you optimize your articles.

Key features

• Keyword recommendation based on topic
• Built-in editor with AI assistant to help you optimize the article and make improvements
• Ranking difficulty assessment
• Ability to provide preliminary drafts for given topics with relevant sections and headlines 
• Free plan for one user and ten projects
• Paid plans start at $149 per month

Acrolinx

Establishing standards and guidelines is a smart move to ensure your content is consistent and aligned with your brand. Acrolinx can handle this task for you. Using advanced machine learning technologies, this tool analyzes your existing content and comprehends your brand’s overall tone and style. Then it will tell if your content aligns with the way you want to represent your brand.

Key features

• Ability to scan your existing content and check their alignment with your brand
• Content improvement and topic expansion suggestions

Grammarly

Grammarly is arguably the best AI proofreading tool on the market. It specializes in identifying grammatical, structural, and contextual errors in your writing. It’s not just the most powerful grammar police on earth. Grammarly can help you rephrase your words in the best way possible. The result is professional, error-free content with great clarity and delivery.
Most of Grammarly’s features are available for free, but if you want more advanced suggestions and other features like a plagiarism checker, you have to try the paid plans.

Key features

• Amazing proofreading tool, capable of finding grammatical, spelling, and semantic errors using advanced machine-learning technology
• Built-in plagiarism checker
• Ability to offer suggestions for word choice, style improvement, and fluency
• Feature-rich free version
• Available on desktop, mobile, and web browsers
• Paid plans start at $12 per month

Frase

Frase is another awesome AI content writing assistant. This tool’s main focus is optimizing your content for search engines. After receiving a topic, it automatically analyzes the keywords and related data from competitors to create an SEO-friendly outline for you. By developing this outline, you’ll have highly optimized content that will take top ranks on SERPs. Frase also helps you along the way by giving suggestions and scores to your content.

Key features

• Powerful content writing assistant with the ability to create SEO-friendly outlines based on topics and keywords
• Content optimization suggestions and scoring system
• Ability to recommend new topics and keywords for your content strategy
• Paid plans start at $20 per month

Jasper

If you want to fully automate your content creation, Jasper (previously Jarvis) is the tool for you. This tool is superbly capable of generating natural-sounding copies for various purposes. Jasper knows how to write headlines, ad copies, social media posts, and so much more, all by itself.
Jasper doesn’t just write content; It writes exciting, high-quality, and search engine optimized content at lightning speeds. You can even use it to generate meta and product descriptions. All you have to do is give it a product or brand name.

Key features

• Fully automatic copywriting assistant
• Ability to generate natural-sounding, high-quality content in very short amounts of time
• Ability to produce titles, meta descriptions, and product descriptions.
• Paid plans start at $29 per month for a maximum of 20,000 words

A quick peek at Facebook’s history

Facebook, or to call its former name “Facemash,” was created in 2003 as a platform for Harvard students. They could upload photos of themselves and add personal information such as class schedules, favorite clubs, etc.
After a while, Facebook permitted students from other schools like Yale or Standford to join. Ultimately, at the end of 2004, this Platform had almost 1 million active users. Adding extra features like “tagging,” wall,” newsfeed” raised the popularity of Facebook amongst its members.
After almost #2 years, non-students older than #13 had the authority to join Facebook. The opened membership made it a suitable platform for marketers. For example, “Procter and Gamble” company attracted almost 15 thousand users on a promotional effort with a teeth-whitening product.
Rather than marketing and advertising, Facebook also was governing the digital-political world. The 2008 U.S presidential election can be an instance as about a thousand Facebook groups were formed to support Barak Obama.

Read more about types of social media content

The world of social media earlier than the time of Facebook

You may wonder, what about before the year 2003? Were there any platforms available for people to communicate and share ideas before the heroic rise of Facebook?
The short and quick answer to your questions is Yes.
Of course, the number was less than a handful. But, that small number could somehow fulfill the communication needs in people.
They lost the battle against Facebook and other new-raised platforms, and their strategies, planning, and bad luck were the ones to blame.
The three well-known platforms before Facebook were Myspace, Friendster, and SecondLife.
Let’s crack the codes and see what made them well-liked back then and eventually what made them fail.

Friendster

At one stage, it was the pioneer of social media platforms. Friendster, Founded by Jonathan Abrams in 2003, had almost #3 million monthly active users. Google even offered $30 million to buy it.
However, it was a flash in the pan as Abrams decided to reject Google’s offer and use Venture Capital private financing to grow his business.
They couldn’t keep up with the pace of new members. Webpages were always down, and the web redesign was no longer appealing.
Friendster said goodbye to the social network world only three years after being born.

Myspace 

Tom Anderson and Chris DeWolfe created MySpace by copying the main features of Friendster and eliminating the unnecessary ones. MySpace enabled users to make a community. The main focus of MySpace was on sound infrastructure, and it had a notable influence on both music and technology. At a certain point, it had almost 20 million monthly active users. However, it “fell from favor” due to the rise of Facebook in 2007. Millions of users migrated to Facebook, and that was the end of the MySpace empire. Although it’s not one of the popular social media platforms, it still exists and is more focused on music.

SecondLife

Dissimilar to Friendster, MySpace, and Facebook, SecondLife was more focused on promoting people’s meetings and interactions through the internet. This website enabled users to use avatars in order to participate in a virtual world. The different structures and purposes between Facebook and Secondlife have made it stay out of the severe competition between Facebook and its rivals.
But with the rapid growth of their users, they could no longer handle their stability. In addition to that, new policies and security issues made it even harder for SecondLife to survive.

Read more about Social media marketing pors and cons

Final Words

Even before Facebook, people could have found a suitable way to communicate with others through the internet. However, these methods couldn’t live that long, and Facebook was one of the main reasons they’re out of the picture.

We’re more than happy you came this far
Xino Digital Team!

Read more about Social media marketin pors and cons

Some negative impacts of social media at a glance

• Constant Attention seeking 
• Distraction from life goals 
• Increases the risk of depression 
• Relationship failure
• Cyberbullying 
• Sleeping disorders 

Attention seeking 

The never-ending battle for more likes and comments is no secret to anyone. Looking for attention is a natural need in all of us. However, social media has taken this need to its highest level as it enables you to seek attention anytime you want. Remember, what you receive comes from the personality you’ve constructed online and not your true self, and that’s why it’s not fulfilling, and you still feel lonely.

Distraction from life goals 

It’s a known fact that achieving your purpose needs motivation and hard work.
However, social media works like the poisoned apple. It traps you and takes all your time, energy, and attention, making it hard for you to get back on track.

Increases the risk of depression

Most of the time, you compare yourself and your life to others without even knowing it. The damages caused by these comparisons are not recoverable. Therefore, you’ll feel more and more depressed due to the feelings of not being as good as your social media friends.

Relationship failure

So many factors caused by social media can break a relationship. Feeling jealous of other couples or constantly tracking your partner on social media is the common reason for controversy amongst young couples.

Cyberbullying 

As you know, people feel more comfortable expressing themselves on social media rather than in the real world. Disrespecting others and judging their look, face, accents, etc., count as online harassment. Unfortunately, the odds of encountering it on social media are very high. They ultimately can damage the picture of humanity as we believe everyone is trying to hurt us. Besides, it takes a lot of courage and hard work to ignore such comments. That’s why in most people, cyberbullying leads to low self-esteem.

Sleeping disorders

People who constantly use social media are more likely to have difficulty sleeping. The relationship between a good night’s sleep and scrolling through social media is not complex. The light emitted from your smart devices easily tricks your brain into thinking it’s still not the proper time to sleep. After a while, your body loses its capability to determine the right time to alarm you to go to bed.

Believe it or not, the list of damages caused by social media is even longer! These #6 negative impacts were just a heads up. If you keep ignoring them, they’ll interfere with your life quality. That’s why we’ve provided a list to help you avoid the “negative effects” of social media.

#7 practical methods to avoid the negative effects of social media

 Have a break

Consider taking a break from social media sometimes. Give yourself some time and space out of it to rest and energize. Besides, when you pause your activity in the virtual world, you have time to prioritize your friends, family, and yourself. Rather than that, As you’re repeating a task, your brain enters a sleeping phase which causes loss of focus and productivity. Taking a step back forces your brain to regain its strength and get back on the horse.    

Set a goal

Before engaging yourself with various platforms, try to create a purpose for each one of them. It can be either keeping in touch with your friends or even educational. For instance, I chose YouTube as a social media channel to learn new tricks and methods about Digital marketing. Keeping that goal in mind keeps me from wasting my time on junk content. 

Feel free to accept the friend requests of the ones you like

Sometimes, you feel obligated to accept the friend request of the people you don’t care for due to social conventions. I know how it feels to open your Facebook page and see the photos of the people you don’t even like. That’s one thing that can ruin your social media experience. Instead, try to connect with the people you adore and give off more positive energy. 

Change your point of view

We can apply the expression “the coin has two sides” to our everyday issues and struggles. The content we see on social media is not an exception. For instance, you can decide to be jealous of your friend getting a new job and feel bad for yourself or be happy for her and try harder for your own goals in life. 

Keep your newsfeed filled with positive content

People mainly underestimate the impact of the content we see every day on our mental and physical health. There’s a strong relationship between your exposure to bad news and negative content and your peacefulness. Fill your homepage with happy quotes and energizing photos and videos to see its direct result on your life. 

Play your part in this game

According to studies, active users build a stronger bond with the social media world. On the other hand, users who stay out of the game of liking and sharing tend to feel envious and lonely. Instead of scrolling, play your part and contribute to the platforms you’re using. 

Take control of your emotions

Remember, at the end of the day, YOU are the one responsible for your feelings. Regardless of the negative impacts of social media, you should be able to take control of your emotions. That’s why we have a table full of options such as block, report, unfollow or remove.

Read more about types of social media content

Final words

Despite all the features and benefits social media offers, it can have severe negative impacts on our lives. But don’t sweat it, as there are various methods to battle against it. Acknowledge these negative results and learn how to defeat them.

We’re more than happy you came this far
Xino Digital Team!